SolutionDEAN Proficiencies

CRM Software Development & Optimization


Adept in developing and optimizing CRM as sales enabler and facilitator. Maximizes the sales funnel for throughput, conversions and profitability. 

Go-to-Market Strategies and Competitive Positioning


Successful record  in navigating the digital economy. Sharpens the value proposition,  brand identity, and establishes influence for today's evolving brands.

Digital and Multi-Channel Marketing


Innovative and integrated marketing. Develops performing customer centric campaigns across all channels. Adept in demand generation and new business development.

Marketing Technology Integrations


Tech-savvy and proficient in operations, which include: marketing automation, SEO, SEM, Analytics, Email marketing, CRM, and Social channels.

Creative Ideas and Content Development


Architect of captivating and engaging content. Trusted advisor who educates  the user with educational content and collateral.

Website Design and Development


Builds intuitive and simple navigation. Responsive design and mobile friendly. Creates a customer journey for functionality and a gratifying user experience. 


  • Content Marketer and Sales Enabler: Originator of award-winning branded content focused on seeding demand generation. Crafts straightforward collateral, tools, and processes to enhance all interactions with the end-user. 
  • Digital Technologist: Created cutting-edge 3D configurator with ecommerce and CRM for ordering premium priced DIY sunroom kits. Architect of captivating customer centric digital strategies and engaging relationships.
  • Analytical Planner: Continually optimized annual marketing plan and budget ROI by maximizing conversion metrics. Reduced acquisition costs and accelerated selling cycles for profitability with full P&L responsibility.
  • Entrepreneurial Leader: Collaborative team builder and operations leader who leveraged multi-channel marketing techniques which grew revenue 5X. Excels at vetting stakeholders for expertise and accountability.

See Career Highlights