SolutionDEAN Proficiencies

CRM Software Development & Optimization

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Adept in developing and optimizing CRM as sales enabler and facilitator. Maximizes the sales funnel for throughput, conversions and profitability. 

Go-to-Market Strategies and Competitive Positioning

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Successful record  in navigating the digital economy. Sharpens the value proposition,  brand identity, and establishes influence for today's evolving brands.

Digital and Multi-Channel Marketing

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Innovative and integrated marketing. Develops performing customer centric campaigns across all channels. Adept in demand generation and new business development.

Marketing Technology Integrations

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Tech-savvy and proficient in operations, which include: marketing automation, SEO, SEM, Analytics, Email marketing, CRM, and Social channels.

Creative Ideas and Content Development

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Architect of captivating and engaging content. Trusted advisor who educates  the user with educational content and collateral.

Website Design and Development

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Builds intuitive and simple navigation. Responsive design and mobile friendly. Creates a customer journey for functionality and a gratifying user experience. 

Skills

  • Content Marketer and Sales Enabler: Originator of award-winning branded content focused on seeding demand generation. Crafts straightforward collateral, tools, and processes to enhance all interactions with the end-user. 
  • Digital Technologist: Created cutting-edge 3D configurator with ecommerce and CRM for ordering premium priced DIY sunroom kits. Architect of captivating customer centric digital strategies and engaging relationships.
  • Analytical Planner: Continually optimized annual marketing plan and budget ROI by maximizing conversion metrics. Reduced acquisition costs and accelerated selling cycles for profitability with full P&L responsibility.
  • Entrepreneurial Leader: Collaborative team builder and operations leader who leveraged multi-channel marketing techniques which grew revenue 5X. Excels at vetting stakeholders for expertise and accountability.

See Career Highlights