Entrepreneurial leader and marketing operations specialist that increased company revenue 5X with a disruptive industry website and custom product configurator.
Simplified confusing in-store consumer label with clear, easy-to-read design with climate map & QR code for additional details.
Developed, managed, and built custom integrated CRM and e-commerce platform with 3D renderings by coordinating synergies between cross-functional operational teams of sales, marketing, and overseas IT.
Led company to win the BBB Golden Torch award and recipient of A+ rating for customer satisfaction of sunroom installation projects that also resulted in over 500 positive online reviews and testimonials.
Turned around “turnstile” business operations and marketing with a new branding strategy, marketing technologies, re-positioning of product lines, and by establishing exclusive partnership with a European supplier.
Product manager that successfully launched 3 generations of products lines among cross-functional teams of marketing, designers, raw material vendors, finished goods suppliers, and manufacturers.
Obtained passage and adoption of favorable industry code legislation into the National Building Codes (ICC-ES) thru fierce lobbying efforts while serving as President of the National Sunroom Association.