Notable Career Highlights

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Disrupted industry model with B2C website that sold over 6,000 sunroom kits online.

Entrepreneurial leader and marketing operations specialist that increased company revenue 5X with a disruptive industry website and custom product configurator. 

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Redesigned & Simplified Energy Rating Label

Simplified confusing in-store consumer  label with clear,  easy-to-read design with climate map & QR code for additional details.

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Designed custom e-commerce platform with 3D renderings and integrated CRM.

Developed, managed, and built custom integrated CRM and e-commerce platform with 3D renderings by coordinating synergies between cross-functional operational teams of sales, marketing, and overseas IT.

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Award Winning Content & Customer Service

Led company to win the BBB Golden Torch award and recipient of A+ rating for customer satisfaction of sunroom installation projects that also resulted in over 500 positive online reviews and testimonials.

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Turned around "turnstile" business model with new product lines.

Turned around “turnstile” business operations and marketing with a new branding strategy, marketing technologies, re-positioning of product lines, and by establishing exclusive partnership with a European supplier.

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Product Manager that successfully launched 3 generations of products and accessories.

Product manager that successfully launched 3 generations of products lines among cross-functional teams of marketing, designers, raw material vendors, finished goods suppliers, and manufacturers.

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President of the National Sunroom Association and successful code lobbyist.

Obtained passage and adoption of favorable industry code legislation into the National Building Codes (ICC-ES) thru fierce lobbying efforts while serving as President of the National Sunroom Association.